Round 13 was the final round of the Music Video Production (MVP) Project.
Between 2018 and 2025, the MVP Project provided emerging Canadian musicians and directors with the resources to bring their creative visions to life, resulting in a slate of powerful, attention-grabbing music videos that earned widespread acclaim in Canada and abroad. Over the life of the MVP Project, the program directly supported the production of 137 music videos, with a total contribution of $1.8 million in production grants for recording artist/filmmaker teams.
MVP13
| Artist | Project | Director | Producer |
|---|---|---|---|
| OURI | Death Row | Derek Branscombe | Alexe Laroche |
| JACE CARRILLO | El Día (the day I see you) | Andrés I. Estrada | Zion Lipstein-Saffer |
| HOLOGRAMME | Trans Atlantique | Guillaume Lebel | Caroline Becker |
| LA CHUPAROSA | La Hypnotica | Emanuel Foucault | Zion Lipstein-Saffer |
| BACKXWASH | Only Dust Remains | Stacy Lee | Chachi Revah |
| AARON PARIS | II. LOTUS | Avery Stedman | Keyon Slowly |
| SAL | Bloodshot Eyes | Dylan Jewers | Nicole Cecile Holland |
MVP12
| Artist | Project | Director | Producer |
|---|---|---|---|
| BELLS LARSEN | Blurring Time | Daniel Crawford | Daniel Crawford |
| DIVINE LIGHTBODY | Till The Morning | Christine Do | Imad Elsheikh |
| GOVI | Couple More Times | Jorden Lee | Vince Tran |
| J3M | GYST | Rebeca Ortiz | Tyler Klementti |
| LILLIAN BLUE MAKIN | The Summer | Yazmin Monet Butcher | Daria Zapriagaeva |
| MAGI MERLIN | BIP9VOLT | Walid Jabri | Gaëlle Goulet-Bourdon |
| NADUH | Delulu | Jess Wong | NADUH |
| NAP EYES | Dark Mystery Enigma Bird | Jordan Minkoff | Jordan Minkoff |
| RYAN OFEI | Father's House/Restore | Parnika Raj | Gabbie Clarke |
| SARA SLOAN | Hunted | Myles Hodder | Lisa Kannakko |
| STOYLOV | Devil's Turn | Simon Gionet | Ariane Côté-Normandeau |
| THANYA IYER | WHAT CAN WE GROW THAT WE CAN'T SEE FROM HERE? | Bucky Illingworth | Monse Muro |
MVP11
| Artist | Project | Director | Producer |
|---|---|---|---|
| NIXON BOYD | Every Time We Turn A Corner | Anne Douris | Gwenlyn Cumyn |
| QUARTERBACK | Cheerleader | Dylan Mitro | Wellington Warner & Dylan Mitro |
| ALEX NICOL | Sit Around And Wait | Alexander Seltzer | Mark Delottinville & Nada Temerinski |
| KALAISAN KALAICHELVAN | Hatsuyume | Kalainithan Kalaichelvan | Scott McCuaig |
| LOU VAL | Machine Dreams | Keethan Krish | Sang-Thanh Ngyuen |
| PUMA JUNE | My Body, My Problem | Arden Grier | Dorcas Ho |
| JILLIAN LAKE | Playing Dead | Lester Lyons-Hookham | Maisie Thomas |
| KRISTIN CARTER | Lazy Sunday | Eva Tavares | Sydney Knight |
| TEON GIBBS | Big Money | Hannah Yang & Abdo Megahid | Darci McDonald |
| LE COULEUR | Moderne, transgressive et excessive | Jean-Vital Joliat | Graham Guertin-Santerre |
MVP10
| Artist | Project | Director | Producer |
|---|---|---|---|
| SAYA GRAY | AA Bouquet for Your 180 Face | Jennifer Cheng | Loies Kim |
| MAJO | Aint Love | Monica Thi | Hajer Mustafa |
| GINA BURGESS | Anuri | Lisa Milosavljevic & Gina Burgess | Lisa Milosavljevic |
| LOKRE | Body | Yazmin Monet Butcher | What I Like |
| LOUIS-ÉTIENNE SANTAIS | Whirlwind | Fred Gervais | Elyse Belmont-Stroh |
| NOBLE SON | Hold Your Horses! | Sterling Larose | Luis Guerra |
| ERIC STEPHEN MARTIN | I Whisper In My Sleep | Nicole Cecile Holland | Dylan Jewers |
| THE MOON & I | Ocean Heart | Karine Dashney | Jordan Lavery |
| APACALDA | She’s Not Coming | Maïlis | Alexe Laroche |
| KAT DUMA | So Long | Austin Hutchings | Scott McCuaig |
| NEMAHSIS | spinning plates | Norman Wong & Amy Gardner | Cam Frengopoulos |
MVP09
| Artist | Project | Director | Producer |
|---|---|---|---|
| ALASKAN TAPES | Of Woods and Seas | Andrew De Zen | Adam Maruniak |
| CASEY MQ | Grey Gardens | Harry Cepka | Emily Rice Hillgren |
| DACEY | Getaway | Kevin Jin Kwan Kim | Daniel Lin |
| EVAN REDSKY | Blood Runs Like A River | Adrijan Assoufi | Jackie de Niverville |
| KIANA | Wait on Me | Sina Dolati | Shaghayegh Haghdoust |
| KOREA TOWN ACID | Trippy Staircase to Portal Wonderland | Yú | Lina Li |
| NEELA | Forgive | Purusha Anokhei | Arri Dee |
| RADIANT BABY | Inconnue | Catherine White | Marie-Jeanne Anglehart |
| SULLY | RAN | Alim Sabir & Okay Mojo | Keyon Slowly |
| WILD BLACK | Stay Dreamin | Wild Black | Wild Black, Sara Jade Alfaro Dehghani, Yasmin Evering-Kerr |
MVP08
| Artist | Project | Director | Producer |
|---|---|---|---|
| A L L I E | Soundboi | Roya DelSol | adé abegunde |
| ABIGAIL LAPELL | Old Flames | Spencer Ryan & Jordan Hamer | Erica Metcalfe |
| EJAY SMITH | À MAiSON | Kit Weyman | Fela |
| CHAD PRICE | Broken Open | Chad Price & Christopher Evans | Christopher Evans / Sevens Studio |
| BOOGEY THE BEAT | Run for Cover | Brendan Barnard | Ryan Cowan |
| MONSUNE | Sure | Nick Yim | Duy Nguyen |
| MAH MOUD | 12 | Ryan Fanseda | Luisa Cruz |
| CERÉNA | it'll be okay | Kyisha Williams | Emilija Davidovic |
| D.W. WATERSON | Dancing In The Night | D.W. Waterson | Devery Jacobs |
| ZOON | Manitou | Trevor Blumas | Nick Harris |
| AVRY | Words to my Songs | Elliott Muscat | Elliott Muscat |
| MOTHERHOOD | Shuttered Down | Jordan Greer | Nicole Cecile Holland |
MVP07
| Artist | Project | Director | Producer |
|---|---|---|---|
| AMANDA SUM | Different Than Before | Mayumi Yoshida | Sebastien Galina |
| FRANCESCA WEXLER | Bronzefish | Sean Cartwright | Francesca Wexler |
| GHOSTLY KISSES | Blackbirds | Fred Gervais | Catherine Boily |
| IDMAN | Look At What I’m Doing To You | Dara Heng | Dara Heng |
| JASMYN | Edge Of Time | Iris Kim | Jeff So |
| JESSE RYAN | The Night Before She Passed | Chris Strikes | Chris Strikes |
| KIM HARRIS | Lavender | Meaghan & Marie Wright | Ash Scriven |
| OURI | Ossature | Derek Branscombe | Le Répertoire |
| RAMONA VEE | Jardin De Rosas | Serville Poblete | Serville Poblete |
| RUBEN YOUNG | Feel Like James Brown | Jimmy Vi | Rey Mendoza |
| TYRIQUEORDIE | STARBEAM | Shane Campbell | Luke Fenton |
MVP06
| Artist | Project | Director | Producer |
|---|---|---|---|
| AMAAL | Honey | Dan Lemoyne | Stephanie Sonny Hooker |
| DESIRÉE DAWSON | Meet You At The Light | Alexander Farah | Shyam Valera & Kashif Pasta |
| HAVIAH MIGHTY | Protest | Kit Weyman & Chrris Lowe | Carina Mak & Joaquin Cardoner |
| JON VINYL | Always | Alimzhan Sabir | Xavier Tu |
| KATIE TUPPER | Danny | Mashie Alam | Mashie Alam |
| MAGI MERLIN | No Ego | MAÏLIS | Miquela Houle |
| PHÖENIX LAZARE | Gold | Deanna Milligan | Yael Wand |
| SAYA GREY | Seat in The Sky | Jennifer Cheng | Scott McCuaig |
| T. THOMASON | I Must Believe | Meaghan Wright & Marie Wright | Amy Trefry |
| UYEMI | Moving On | Uyemi Oluwole | Samantha Selci |
| YU SU | Melaleuca | Jordan Minkoff | Jordan Minkoff |
MVP05
| Artist | Project | Director | Producer |
|---|---|---|---|
| CADENCE WEAPON FT. JACQUES GREENE | Senna | Scott Pilgrim | Imad Elsheikh / PIQUE |
| DEBBY FRIDAY | Focus | Ryan Ermacora | Ryan Ermacora |
| EARTH TO EMILY | Baby Teeth | Andy Reid | Andy Reid & Franci Dimitrovska |
| GOLDEN EARS | Fortaleza | Evan Bourque | Josh Huculiak |
| JOYIA | Water | Jimmy Vi | Nathan Dharamshi |
| KIBRA | Live Your Life | Mez Mariyé | Mez Mariyé |
| LIZA | Done is Done | Isiah Blake | Gabriel Bagejo |
| NAJA | Stay | Gennelle Cruz | Duy Nguyen / PUPIL |
| NICOLE ARIANA | Cry Baby | Stephanie Joline | Melani Wood |
| NICOLE CHAMBERS | Warm Body | Roya DelSol | Tobi Abdul |
| RUSSELL LOUDER | Lavender | Trevor Blumas | Laura Llorens / PORCH |
| THE GREY JAYS | Molecules | Eric Peterson | Eric Peterson |
MVP04
| Artist | Project | Director | Producer |
|---|---|---|---|
| ADRIA KAIN | Ocean | Ashley Iris Gill | Ashley Iris Gill |
| BAMBII | Twitch | Bambii & Kostadin Kolev | John Bogaard |
| BREAGH ISABEL | Girlfriends | Tamara Black | Shelby Manton (Boldly) |
| DOMINIQUE FILS-AIMÉ | Love Take Over | Marcella Grimaux | Marcella Grimaux (Noisy Head) |
| EBHONI | Xting | Christine Boachie | Christine Boachie |
| JAMES BALEY | Keep the Light On | Dan LeMoyne | Dan LeMoyne |
| JOEY NOWYUK [FEAT. SHAUNA SEETEENAK] | Pray (Tussiaq) | Aida Maigre-Touchet | Thor Simonsen |
| JOËL | Clean Up | angelicamilash | Mikayla Fasullo |
| L'ISLE | Fais bouger ton corps | Jérémie Saindon | Jérémie Saindon |
| PIERRE KWENDERS | Kilimanjaro | Epher Heilland | Epher Heilland |
| MARIE DAVIDSON & L’OEIL NU | Back to Rock | Loïc Darses | Catherine Boily / Sylvain Corbeil (Metafilms) |
| RYKKA | Louder | Brianne Nord-Stewart | Brianne Nord-Stewart & Rykka |
| SEBASTIAN GASKIN | Medicine | Vincent Tang | Stu Anderson (Birthday Cake) |
MVP03
| Artist | Project | Director | Producer |
|---|---|---|---|
| BAD CHILD | Rouge | Clara Milo | Lou Bélanger & Rafael Perez |
| BEGONIA | The Other Side | Emma Higgins | Sebastien Galina |
| MOËL | Now It’s Late | Steven Cristobal | Kid. Studio |
| NATE HUSSER | Sleep Like a Baby | Gabrielle Laïla-Tittley & Alexandre Pelletier | Guillaume Arsenault |
| NAYA ALI | For Ya | Xavier Cantin-Lemieux | Lou Bélanger & Rafael Perez |
| NÊHIYAWAK | secret | Casey Koyczan | Rob Bakker |
| PRADO | Stephen | Lester Lyons-Hookham | Luis Guerra |
| PRINCE JOSH | No Friends + Boo | Adam Beck | Julian Nieva |
| RAAHIIM | Spin The Block | Moeen Alvi | Nigel Peart |
| RICH AUCOIN | WALLS | Jason Levangie | Marc Tetreault |
| TOBI | 24 Remix | Kit Weyman | Carina Mak |
MVP02
| Artist | Project | Director | Producer |
|---|---|---|---|
| AMAAL | Later | Kat Webber | Matt Power |
| DESIIRE | Light Down Low | Ayo Tsalithaba | Ayo Tsalithaba |
| DYLAN MENZIE | Wild | Aidan Searle | Aidan Searle |
| HANSOM ELI | Flow of the River | Yann Lo Bono | Alexy Guérer |
| HARRISON | Mustang (feat. Talvi) | Jon Riera | Connor Illsley |
| MAKY LAVENDER | Bloom | Alexandre Pelletier | Anthony Martino Maurice |
| SAID THE WHALE | Record Shop | Johnny Jansen | Josh Huculiak |
| SHAY LIA | Good Together | CARAZ | France-Aimy Tremblay |
| TANIKA CHARLES | Look At Us Now | V. T. Nayani | Simone Ince |
MVP01
| Artist | Project | Director | Producer |
|---|---|---|---|
| BEATCHILD & THE SLAKADELIQS | The Only Difference | Dan LeMoyne | Rinku DasGupta |
| GOVI (feat. TYLOR JAY SANTOS) | Afterhours | Jorden Lee | Imad Elsheikh |
| JEREMY DUTCHER | Mehcinut | Chandler Levack | Julie Baldassi |
| JORDAN KLASSEN | Virtuous Circle | Farhad Ghaderi | Shelby Manton |
| MILK & BONE | Kids | Soleil Denault | Sébastien Hotte |
| SEAN LEON | 90BPM | Sean Leon | Noor Khan |
| TIM BAKER | Dance | Jordan Canning | Jordan Canning |
| WILD BLACK | Moon Star Lover | Lulu Wei & Lindsay Goeldner (LXL Directors) | Lindsay Goeldner |
LEAD PARTNER
SUPPORTING PARTNER
COMMUNITY PARTNERS: BAMV FEST, M-V-F AWARDS, UK MUSIC VIDEO AWARDS, VIDEOCLIP ITALIA AWARDS